Rik Mayall was there at the very beginning of Clickety Books. He threw himself into making those rough, early characters come to life. He called prior to his first studio session and discussed the project in minute detail. He wanted Jake to be an easygoing everyman, Erica to be a middle class fright, Mark to be like Terry Thomas in his causal menace. And so it went on. He just cared so deeply.
Developing a love of books and reading is one of the most exciting and rewarding journeys that you can share with your children. As well as being enjoyable we know that children who read for pleasure are likely to do significantly better at school than their classmates. A study from the Institute of Education found that this activity not only improves their vocabulary and spelling but also, perhaps surprisingly, their achievement in maths. It appears these children are able to learn and understand new information in all areas of the curriculum more easily.